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Thursday, 6 September 2012

Food Bloggers do Social Networking in Ayrshire

Chapter 2 - Food Bloggers do Social Networking with Colin Kelly




No Food Blogger Conference would be complete without a session on social media.  At the Taste of Ayrshire Food Bloggers Conference we were joined by Colin Kelly a journalist and social media trainer.   Here are a few key messages that Colin shared with us:
  • Build a community
  • Start a conversation
  • Using You Tube increases your Google Score (because they own You Tube)
  • People trust Twitter recommendations because people are accountable, they are on Twitter as themselves
  • 55-65 year old females are the biggest growing demographic on social media
  • 20 minutes a day is the most you should spend on social media (err I think I must be doing something wrong - ha ha!)
  • Do you have a primary objective?
  • It takes time
  • Be human
  • Give the audience a say over what you put on your blog e.g. what would you like me to cook, blog, bake?
  • Have Facebook events
  • Use the customisable tabs on Facebook to integrate your blog into Facebook
  • Put yourself in your customers shoes
  • Posts with pictures are 30% more engaging
  • Finish your blog posts with newsletter sign up, follow by email etc
  • Use Google + gives you an advantage in google ratings
  • Create a consistent style/brand
 In the spirit of making the post more engaging here are some of the Food Bloggers at the conference.

And here are Jacqueline, Tinned Tomatoes and Louise, Please Don't Feed the Animals   you might want to visit their blogs to get a different perspective on the conference.  You may also recognise some of the photographs as we are a caring, sharing bunch :)

What are your tips for social networking/social media?

Chapter Three coming very soon (almost written)

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6 Comments:

At 6 September 2012 at 19:52 , Blogger Please Do Not Feed The Animals. said...

Have you worked out how to do the customisable tabs yet, Janice. Have to admit I haven't bothered to so much as look at it. I'm not a good business prospect. ;)

 
At 6 September 2012 at 20:52 , Blogger Janice said...

Not yet, I will probably have a look at the weekend. It's been a bit of a week at work.

 
At 6 September 2012 at 21:23 , Blogger Jacqueline said...

I tried to add a tab for my blog and got stuck, but Colin helped me out, then it decided it wasn't compatible, think it was a blogger issue :(

 
At 6 September 2012 at 23:39 , Anonymous Jacqueline @Howtobeagourmand said...

Hi Janice,
Really enjoying catching up with what happened at the Scottish Food Bloggers Conf. Thanks for sharing.
It is difficult to time yourself when it comes to social media - it can be very addictive :-)

 
At 10 September 2012 at 18:22 , Blogger Chris said...

Thank you for sharing, Janice!
I don't know what to do with this social media thingy, but I do it anyway.
The greatest problem is my split personailty.

 
At 11 September 2012 at 12:22 , Anonymous Top Social Networking Sites said...

Hello,
This is a very beautiful blog and very nice blog post.. we want come back on this blog.... Thanks

 

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I love to read your comments and try to reply when I can. I have had to enable comment moderation due to high levels of spam, so it may take a little time before your comment is visible. Please let me know if you make one of my recipes or if you have any questions I will try to answer them. Janice

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